SEO trends and Ranking factor

As I realized SEO trends and Ranking factor of the websites have been completely changed after this penguin updates. Few examples are below

!) Typed on Google Alcohol rehab at USA search and

Top 10 websites are

1.    this is org of top listing sites which are dealing on this.

2.    Informational sites this is org of top listing sites which are dealing on this.

3.    Informational sites of alcohol rehab program)

4.    ( inner page is coming with full of alcohol related posts which are linked on this particular page)

5.    Government site)

6.    ( PR 5 with neat and clean websites navigation and develop with linkable content)

7.    (org with full information)

8.     ( The website is full of information with top listing sites)

9.    this is about.com )

10. ( the inner page is coming with full of related information has PR 4 with very clearly navigations)

!!) SEO India: Website is getting top 5 positions

Features

a)    Latest update on blog/news sections

b)    Using keywords for internal linking very smartly

c)    Using partial match anchor text it is not look like spam

d)    Adding some other sites at their friend section

!!!) SEO Company

Features

1)    All website have authorized on Global prospective.

!!!!) Web Development Company

Features

1)    All website have authorized on Global prospective.

I have pointed some things which needs to be implement in our SEO strategy

1)    We need to optimized our website either for geo location or global prospective otherwise we will never get top 10 ranking on competitive keywords. I didn’t get any website is getting top10 rankings on Global as well as geo location keywords. I agree few old authorized website may but it is very less chances.

2)    We will work on our website which should be user prospective without any confusion

3)    We have to develop quality content from user prospective at services pages and should use our keywords very smartly, it should not look like spam

4)    We need to update our blogs every day at least once in a week. That should about updated things which could be related to new technology, trends or any other thematic news

5)    We have to use keywords based contextual lining for internal navigation.  

  

Link Building techniques need to be change

1)    Anchor Text Variation

Our main objective should be varying our anchor texts while building links. This will help your link looks more natural with variety of anchor text as real human’s link to your website. For example, if you run a website for SEO Consultant India and your link building campaign target the base keyword as “SEO Consultant Services India ” you can vary the anchor texts as “Cost effective SEO Consultancy”, “ Affordable SEO Consultant from India  ” etc.

I highly recommend for stop working on directory submissions. We need to work only on citations building (Local recommended directories). I believe on negative links which are coming from different submissions activities including directory submissions, social bookmarking articles syndication etc should be remove it hurts lots.

We need publish our content on different sites and share it on social networking sites including twitter, face book, Google plus etc. That will work very effectively.

 Guys I need your thought full suggestions, which will be implementing in our SEO process for ranking and get targeted traffic.

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What type of anchor text should I work with?

From an SEO perspective anchor text plays a very critical role in drawing web traffic. Before understanding how does that happen and what are the types of anchor text I should work with, it is essential to first understand what anchor text is and why SEO consultants consider it so crucial.

Anchor text can be best described as the words that one can use to link one page to another web page on the internet. The linking can be done from one website to another website (external) or on internal web pages (the pages residing on your own website). Secondly, why anchor text is important? This is because they act as an indicator for search engines to determine what the linking page is all about. 

One point to remember here is that till early last year, search engines used to give a lot of weightage to anchor text and accordingly rank websites. After the launch of Penguin, Google has now reduced this weighted and in fact has started to penalize a lot of websites if they had a lot of keywords embedded within the anchor text.

Here is a list of anchor text that you can work with if you need to really enhance the visibility of the web pages running on your website on the internet:

Anchor Text Distribution for Proper Anchor Text Diversity (Image credit:- Kylemarvin)

Exact Match Anchor Text
The very first kind and an all time favorite of most SEO experts is the exact match anchor text. This type of anchor text can be distinguished from the others as it has the exact targeted keywords within its text for which you are trying to gain more visibility on search engines.
Zero Match Anchor Text
The next type of anchor text is the zero one. This type as the name indicates is when you have a link text in which you have not mentioned or indicated any of the keywords you are trying to target. Examples are like “learn more” or “click here”.

Partial Match Anchor Text
Partial match as the name refers to is when you have a link text that includes the keywords along with other words. Say for example if your key phrase was ‘the best hotel in NYC’ then your partial anchor text could be “Learn more about the best hotel in NYC”

Branded Anchor Text
Finally, we come to the branded anchor text type, in this case you have a name of a brand or website in the anchor text description. For example “abc.com”

Experts are of the opinion that a right mix of the above types of anchor text along with 10% of exact match should do the trick. However that may not always work out. The best approach is to first determine how many exact ones you can actually use. In order to know that try to understand what your competitors are up to and this can be found out if you run your keywords through a link analysis tool such as ahrefs. You also have the liberty to use ‘Open Site Explorer’ to do the same analysis as well. Ensure that you do an extensive analysis and then on the basis of your key findings be a better judge of which anchor text to use and when and the frequency that it needs to be placed on the web page.

Mattan Danino is the Founder & Director of Business Development for WebitMD. He is an online marketing expert and social media coach. Among his victorious ventures WebitMD is became renowned for SEO Los Angeles and also catering to various other verticals of online marketing.

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