SEO Companies India

  • Subscribe to our RSS feed.
  • Twitter
  • StumbleUpon
  • Reddit
  • Facebook
  • Digg

Wednesday, 6 February 2013

Now SEO is all about Branding

Posted on 15:45 by Unknown
I see that now  SEO is getting ourselves set up as a brand. If you want to grow and become a global company in the true sense with clients almost all parts of the world, really challenging works in SEO India and helping businesses worldwide to achieve which might not be possible without what you do for them.

Even SEO  for the sites are changing quite a bit too that already provides the SEO service. And you would have seen us ranking more than before. Now these companies are promoting their sites as a brand.  
SEO Branding
Img Source: www.k2seo.com

Google is moving away from the spam which used to work for SEO till 2 years back to really good content approach.

For this you would need to come up with content which does not just talk about how good a company you are, but talk about something relevant to IT, SEO and Internet marketing  or could be anything which interest you.

To begin with we have to write from today which you shall be posted on your blog and then help to promote this to reach as many sites and people on the web. This will be promoted for your Newsletter / SMO sites etc.

You would need to update the content on your blog regularly.  You have to pledge that you shall invest an hour and so every week and try to come up with good relevant content and this will give a break to all of your day to day jobs as well.

Hope to hear from all get excited about this !!! As this helps to ensure you and your growth of the company.
Read More
Posted in | No comments

How to select the transactional keywords for your website?

Posted on 11:10 by Unknown
Just because we see a keyword fetching 100K searches a month doesn't mean that if you get a #1 spot for that keyword you will get about 100K visitors a month from that keyword....in fact the actual number of visitors you get from that term will shock us.
Say for Example …  Youresearched the terms for a site with the help of  Google Ad words Keyword research tool and you  found that the top keyword fetched 165,000 searches in a  month...few months later you are at the top of Google for that term....number of visitors per day 20 - 30..that comes to 600 - 900/ month.
Generic keywords are good for generating traffic but are poor when it comes to conversion. Reasons being generic keywords are searched at the earliest stage of the conversion process.

For instance, let's say that our core keyword is SEO India. Just a rough estimate on the transitional phases could be:

1. SEO India- Phase I
Intention - To check out the websites that show up in Google against the term and the variety of SEO information is available.
Searched by - This term can be used by SEOs, Website Owners, Researchers & a few potential buyers.
Traffic - Huge
Conversion Rate - Very Low

2. SEO Company India- Phase II
Intention – The visitor is looking for SEO Company in India.
Searched by - SEOs, Website Owners, Potential Buyers
Traffic - moderate
Conversion Rate - moderate

3. Best SEO Company in India - Phase III
Intention - To search for SEO Company especially from India
Searched by - Potential Buyers and maybe a few SEOs
Traffic - Low
Conversion Rate - High

4. SEO Services Company in India
Intention - To search for SEO Company in India 
Searched by - Potential Buyers
Traffic - Very Low
Conversion Rate - Very high

Let's take another example for transactional term suppose our core keyword is Drug Rehab


1. Drug Rehab - Phase I
Intention - To check out the websites that show up in Google against the term and the variety of Drug rehab information is available.
Searched by - This term can be used by SEOs, Website Owners, Researchers & a few potential buyers.
Traffic - Huge
Conversion Rate - Very Low

2. Drug Rehab Center- Phase II
Intention – The visitor are looking for Drug Rehab Centers.
Searched by - SEOs, Website Owners, Potential Buyers
Traffic - moderate
Conversion Rate - moderate

3. Drug Rehab Center California- - Phase III
Intention - To search for drug rehab centers especially in California
Searched by - Potential Buyers and maybe a few SEOs
Traffic - Low
Conversion Rate - High

4. Drug & Alcohol rehab Centers California
Intention - To search for drug and alcohol rehab centers in California.
Searched by - Potential Buyers
Traffic - Very Low
Conversion Rate - Very high 
Though the above may not be accurate but we can get the idea. We need to catch people at the final phases of their conversion process.

The final phase search terms are highly filtered and targeted which will generate more "transactions" for the website than others "keywords".

But the Global question arises why we should target the transactional keywords which have a low search volume.... the reason being though such "transactional terms" have a very low search volume but there can be 20K such transactional keywords that can be used to reach our website a month and that means 20K additional visitors a month and a lot more transaction.

These keywords are called the long tails and have the maximum conversion potential. Also due to very low search volume.You can use http://www.hitthetrail.com/ for getting transactional keywords for your website.
transactinal keywords graphs
source image: theme-zoom.com

We build back links and other off page initiatives for high search volume and also have good volume of content on the pages to support the long tails.

We need to do keyword research with the help of a Google Ad words tool that give us keywords idea. First I find out informational keywords and add Geo location to it. Before finalizing the key word, you need to do various brainstorming activities where you make different permutations and combinations with all possible aspects of user prospective to get transactional keywords.
Read More
Posted in | No comments
Newer Posts Home
Subscribe to: Comments (Atom)

Popular Posts

  • What type of anchor text should I work with?
    From an SEO perspective anchor text plays a very critical role in drawing web traffic. Before understanding how does that happen and what ar...
  • SEO India is the best keyword for SEO companies in India
    SEO India is the prominent keyword for SEO companies in India. See below points, which show that how the keyword is competitive? Keyword Sta...
  • Latest SEO Trends and Tips to Watch For in 2013
    Most web marketers and/or digital experts may agree to the fact that SEO or Search Engine Optimization is a world that is constantly changi...
  • Know all about Google's latest update “Panda” and it impacts on web spam!!
    If you are one of those individuals, who are highly dependent on SEO to drive potential traffic for generating business leads then there is...
  • Advantage of Social Media Optimization
    Image Source:heidicohen.com Please see below how you can get advantage from Social Media Optimization for your organization Talk more about ...

Blog Archive

  • ▼  2013 (8)
    • ►  July (1)
    • ►  June (1)
    • ►  May (2)
    • ►  April (2)
    • ▼  February (2)
      • Now SEO is all about Branding
      • How to select the transactional keywords for your ...
Powered by Blogger.

About Me

Unknown
View my complete profile